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Differences between the different types of lasers

Photo epilation is hair removal by light and, in this term, both pulsed light and the different types of laser that have some action on the hair are included.

Types of Laser

It is on a physical level where we find the biggest and most important difference between the types of lasers. Physicists call the light in two ways:

Incoherent light. It is one that spreads in all directions from its source. It can be both sunlight and light from a lamp.

Consistent light. It is one that propagates in a single direction, in a beam, and that “vibrates” at a specific wavelength, and it is this wavelength that makes it sensitive to the objective for which it was developed. We call this objective a chromosphere, and in the case of hair removal it is melanin, which gives hair color and is more sensitive to light at a wavelength between 750 and 800 nm.

The laser at depilatory wavelengths is in the spectrum of infrared light, making it invisible to our eyes. The red light that can be observed during a hair removal session is not the laser itself, but rather a guiding light that helps guide us during treatment. The laser is usually of a single wavelength (at most two, depending on the manufacturer).

What is pulsed light?

The pulsed light is a way to transform the incoherent light from a high – energy (usually a xenon lamp) through a series of filters, as more like a beam of light from one direction. Pulsed light is a more versatile device since it incorporates several wavelengths in a single machine and can be used for rejuvenation, hair removal or even vascular treatment.

Depending on the filter we use, we will have a certain wavelength, which ranges between 500 and almost 1300 nm. To understand us, use a system similar to the one we have with a magnifying glass when we put it in the direction of the sun and we get a higher energy light concentrate, capable of burning paper.

So far the physical differences between Optimum Laser Hair Removal Manhasset and pulsed light. On a practical level they are somewhat more difficult to appreciate.

Is pulsed light or laser hair removal better?

Actually, it is the specialist who must determine which is the appropriate method for each moment and type of skin. Much of the bad reputation of pulsed light comes from the fact that, being, in general, a device for non-medical use, but for cosmetic use, it is in the hands of non-health personnel, less experienced and trained, while the laser itself is a device for medical use, required to be supervised by a doctor and performed by health personnel in clinics duly authorized by each autonomous community. So a pulsed light, in good hands, will probably be almost as effective as a laser, but it will take quite a few more sessions.

That is why the ideal is to go to centers that have the entire light platform, so that the doctor who treats you can choose from the entire therapeutic arsenal which machine is the right one for each person and treatment phase.

Types of lasers

These are the types of lasers that are used in laser hair removal clinics.

Ruby (694 nm). It is indicated in light phototypes (I to III), with dark hair.

Alexandrite (755 nm). To treat phototypes II to IV and brown or dark hair.

Diode (800 nm). To treat tanned skin and phototypes from I to V and for multiple applications.

Neodimino Yag (1064 nm.). It is a very appropriate laser for skin photo types I, II and II.

Intense Pulsed Light IPL: with a non-invasive mixed light. Its main advantage is versatility and therefore more types of skin and hair can be treated.

Difference between Alexandrite laser and Diode laser

It should be known that Alexandrite and Diode are two lasers that have a very similar wavelength and the small difference in wavelength makes the Diode penetrate the skin a little further, making it more suitable for slightly darker skin than Alexandrite.

And, although physically the Diode also generates more energy per screen, in practice this is only anecdotal since Alexandrite, although theoretically it shoots less energy, it does so in a much shorter time, with what the energy that in the end reaches the follicle is very similar. To understand the differences, the firing of an Alexandrite lasts between 5 and 40 ms and that of a Diode between 75 and 200 ms.

Then there are different cooling technologies to compensate for the pain that may be felt during laser hair removal.

Do you know the type of laser you need?

There are hundreds of hair removal centers on the market where an average of 25,000 patients attend a year for treatment. However, one of the main discontents with these treatments is the lack of effectiveness of the treatment.

Five types of hair removal lasers are currently in use: Alexandrite, Diode, Pulsed Light, Soprano, and Neodymium Yag. There is a popular belief that some are better than others; however the scientific reality is that depending on the type of patient, the hair removal area and other factors to be determined by the medical team, they are all good, and it is even advisable to combine them.

“Each of these hair removal lasers is very effective as long as it is used with the appropriate characteristics of each patient at all times.It cannot be said that a given laser is the best for hair removal. Each system has its advantages and disadvantages. Each hair removal equipment has its applications and the patient must be studied and evaluated so that the most suitable laser is chosen according to their skin, hair and the area to be waxed. As the sessions progress, the amount of residual hair is less and it is also miniaturized, so you have to change parameters and often the type of laser, ” explains Emma Hermida.

Choice of laser

According to the report, the average number of laser hair removal sessions ranges between 6 and 8 between these periods, the hair and skin of each patient changes, the hair weakens and the skin goes through different stages. In this way, it is convenient in many cases to vary the laser according to the new characteristics of the patient to achieve optimal hair removal in each session.

“In the end, opting for a clinic with all lasers in each session optimizes the effectiveness of the treatment, the patient will wax in fewer sessions and therefore saves money “, concludes Hermida.

Of the VI skin photo types that exist in Spain, the vast majority are between III and IV.

We must also differentiate between medical and aesthetic laser:

Medical lasers (only available in clinics) are characterized by the possibility of using high energy flows, which make it possible to disable the cells that give rise to hair. In this way a permanent hair removal is obtained.

The aesthetic lasers (used in beauty salons, hair salons, gyms, etc.) , on the other hand, have a minimum energy, which fails to neutralize these cells, which results in a temporary hair removal or a progressive weakening of the hair but not her total removal, and its prices are lower but in the long run a total hair removal does not occur.

Laundromat: Why Do We Need It?

Why do you need a Laundromat?

 

How can a good Laundromat help students, parents and even busy professionals? Here are the reasons why you might need laundry services from time to time.

 

Social space. For some people, a Laundromat is also a place to socialize. Some people live alone, and a senior’s weekly routine may include going to the nearest Laundromat. It might be a good time for them to talk with their friends, and it is possible for them to find new friendships. Some local Laundromats even offer tea or other drinks to customers while they wait for their clothes to dry or be washed.

Student life. Some students live far from home to study. Since they are far from home, they can feel lonely and lost. No one in the family will do their laundry, and they don’t have washing machines. Thus, a Laundromat Mississauga is of great help to the students. Almost all students visit a local laundromat every week.

Convenience. When people are busy with their work, they don’t have time to do their weekly laundry. A good laundromat offers other services than the self-service laundromat. These services can include ironing, minor repairs, or sewing and dry cleaning, which can be beneficial for busy people.

Do you have a busy day or week and are looking for a coin-operated washing machine for your dirty laundry? You can go to the nearest laundromat.

Laundromat services Mississauga

If you are new to this service, you can choose from the following services depending on your particular wants and needs:

 

Self-service laundry

Folding

Deposit

Contactless delivery

Finding the Right General Contractors

Whether you want a brand new building or want some changes made to a modern shape, you can benefit from the assistance of fashionable contractors. Learn the way to get excellent great through studying on.

If you are seeking out preferred contractors to restoration up your area or construct a structure from scratch, you ought to do a little research to discover the best one for the process. You need excessive satisfactory results, and selecting a splendid business enterprise for the activity is the first-rate manner to move approximately it. This is why you ought to get some tips on selecting the right business.

One way to ensure which you are choosing a high pleasant organization is to test out homes that certain popular contractors have worked on earlier than. Most will offer you with a list of the structures they have stepped forward or maybe constructed from the floor up. Once you are aware about wherein these homes are, you can power via them and determine in the event that they appear to be constructed properly. Get an concept of ways they all look so that you know that the corporation has revel in with projects like yours. For instance, if all the structures you see are small, and you need a huge constructing, you have to discover if the business has ever surely worked on tasks of that value. If not, you ought to discover a employer that has. Check this  General Contractors Orange County

When you’re thinking about the tasks completed by way of popular contractors, you need to additionally take a look at style. If all the structures appearance comparable, make sure which you like that style and are interested in it to your venture. Some of the exceptional agencies, although, work with numerous special styles, so that you may be sure to get a result that you love. If you do not see a style which you like, you can describe what you are searching out and discover if the appearance you need is viable.

 

In addition, you need to do some research online to make certain the overall contractors you’re thinking about are reliable. Check neighborhood information testimonies to make certain buildings they have got worked on have not fallen down or become risky, considering the fact that this is a sign of low nice. You want a structure in an effort to ultimate a long time with minimal issues. Not each company gives this form of result, however it is an outcome you deserve while you are spending cash on a massive assignment.

You need to positioned a while and thought into deciding on the proper fashionable contractors on your building. Whether you want a very new shape or just some upgrades that is a main cost. For this cause, it makes sense to apply these suggestions to get the quality effects viable.

Process for Finding Available Movers

How clearly do you encounter inexpensive movers? You locate their names in telephone directories? You take references? You do a Google Search on 1/3 parties like Movers Global who can fetch you a few names?

You scrabble through your Smartphone journal? You rummage into data stored on the close by public library? How precisely? Finding available worldwide household movers and distant places shifting businesses may be one hell of a mission, but not that tough in case you recognize the right people. Moving Company Quotes fly at you inside no time, and you have to be agile enough to look which one fits excellent.

Available remote places transferring businesses and worldwide family movers may be discovered over the net and also looked at through some references. These clothes keep making moving agency fees all of the time. Their services are charted out well and well described. They have all of it on paper. You can search for yourself and see how properly defined the offerings are, pay hence and then hire. Seldom will you warfare to encounter the right carrier provider for the truth that the whole thing is crystal clear in front of you before you take a very last call. Click here Movers bronx

Available Movers making Moving Company Quotes also can be determined through an extended but nicely tried method. You test a listing of overseas moving groups and preserve probing proper from pinnacle to backside. Ask questions about the pricing and services catered with. Every question should be handled a supple solution, and the most convincing one will become an automated preference. In case of global household movers, the numbers are only a few. So the moment you run right into a call and discuss things, you realize what your preference would be.

 

Try all of the references you purchased. With references, the aspect is that they have been tried earlier than. So whilst anyone suggests certain names of international household movers or forwards a list of distant places moving agencies, you understand what to do with it. You just approach that birthday celebration and feature a nice chat about their pricing policy. Post negotiations, you in reality may be having something concrete on your arms.

If not anything works, Google is continually there as the proverbial savior. It has all the information of overseas transferring businesses and worldwide household movers with the shifting company rates they make. You can be a touch progressive, and look for groups like Movers Global who do the donkey work for you. They search for expert Movers and advocate them to you.

These are sure approaches of locating out low-cost movers. Remember, tenacity is the simplest distinctive feature to be able to see you thru. You ought to have that anyways. Keep digging into names all of the time and keep making telephone calls. Some will offer a bargain, a few will no longer. Evaluate all your options after which take the decision of a lifetime. You will see how properly your desire turns out and the way top your select is. You must undergo as bigger things are at stake. You run the risk of bungling up the transferring system in case you prolong this.

What are the advantages for an individual to take a taxi?

Travel or travel is necessary and inevitable in a lifetime. You are required to travel for business and personal reasons. Means of public transport

such as train and bus are often overcrowded. In this case, taking a taxi is the ideal solution for people who want to travel without worries. Thus, a taxi service remains the most affordable and practical means of transport.

Private life

Transit systems are designed to move large numbers of people efficiently, they do not provide privacy for their occupants. Within the confines of a taxi, you can make phone calls, use your tablet, and take notes without worrying about someone looking over your shoulder.

You can have a private conversation or meeting while you are on the move, and this is made natural by the use of taxi services. If you want to be alone and quiet as you move around a specific location, the best transportation service to use is a taxi. With a taxi, you can ask the driver to make a stop along the way. However, this comes at an additional cost. Click here for Taxi Eindhoven

Convenience

Taxi services are designed to meet your personal transportation needs. Since the drivers are the ones driving, you can enjoy the ride without having to worry about routes, parking lots, fees and the like. Taking a taxi is akin to hiring a personal driver.

This allows you to reduce door-to-door commute time compared to driving your own car, as you don’t have to worry about finding parking on busy city streets or in a garage. Plus, in a taxi you have flexibility in your itinerary, while public transport follows pre-set routes that may not exactly match your destination.

Cheap and affordable

Taxi drivers, commonly known as taxis, know their respective cities inside and out since they roam the streets full time. Their dispatchers keep them informed of traffic jams and road closures, allowing them to choose the most efficient route to reach their destination.

Using a taxi can take the burden off you of driving and dealing with these potential obstacles, especially in a city that may be foreign to you. As taxi services are available 24/7, you can enjoy a taxi ride anytime or in an emergency, safely and on time.

Taxi is therefore the best option

Using taxis can save many people the need for a car. Owning a car can be an expensive endeavor between the cost of purchase, operation and maintenance. Taxis can eliminate maintenance, gasoline, insurance and parking costs from your monthly budget. Taxis can even be a financially advantageous alternative to owning a car.

Metal Roofing Installation – How to Decide If You Can Do It Yourself

Your home or cabin must need a new roof or you probably wouldn’t be reading this just for the fun of it.

Your next question is: Can I install my own metal roof? If you have basic construction knowledge, have the ability to use basic tools and are able to climb a ladder, I sure don’t see any reason why you can’t install a metal roof.

You will need to know material sourcing, roof preparation and metal roof installation techniques.

– Let’s start with the roofing materials. You need to decide what type and style of metal roofing you want to use.

– Grand Rib 3 style roofing is one of the most common styles. It is popular, inexpensive, vertical style metal panel with clean traditional lines. Horizon or Alu Loc is another vertical style metal panel that many architects spec out for custom home construction. Shingle Style Metal Roofing is another option. Metal shingles that resemble wood, tile and slate are available.

Search for Grand Rib 3, Alu Loc and Shingle Style Metal Roofing on the internet for more information.

– When you have decided on the style of metal roof that fits your home and abilities. The next thing you will need to do is get roofing materials quote so you can have a budget for your project.

Many companies on the internet offer a Metal Roofing Online Estimate free of charge. Most of these are just that, an estimate. What you really want is a Metal Roofing Analysis metal roofing company san antonio. The Metal Roofing Analysis includes a panel cut list, a drawing that shows the panel layout and a complete quote that includes trim and fasteners.

To receive a Metal Roofing Analysis; make a simple drawing of your roof that includes dimensions. The drawing doesn’t have to be pretty but it does need to include all of the ridge lines, hip lines, valleys, transitions, dormers, porches or anything else that you may think is important. Most metal roof companies will accept a simple faxed drawing or a scanned drawing that you can email; again you don’t have to be a draftsman unless you enjoy that sort of thing.

Search for Metal Roofing Analysis or Metal Roofing Online Estimate to locate internet companies that provide free metal roofing quotes.

– The next step is to evaluate your existing roof and decide if it needs any repairs before you install your metal roof.

A metal roof can be installed over existing shingles as long as there is only one layer of shingles. Any shingles that are curled or loose need to be removed before the metal is installed. Walk around on your roof and test it for soft or spongy areas, you may need to replace plywood or OSB if any bad areas are found. Crawl up in your attic and inspect the underside of the roof sheathing and framework for water damage and structural damage.

– When you have all of the repairs complete it is time to prepare the roof surface for the metal roof. Metal Roof Underlayment should be installed over the existing shingles to protect the new roofing from the sandpaper effect of the shingles. Synthetic metal roofing underlayment is also an excellent choice for new construction or remodels. You will find sources for Metal Roof Underlayment on the internet if you search for it. Install the underlayment per directions, pay special attention to the number of nails needed to secure the underlayment to your roof for best results.

– At last you are ready to install the style of metal roof that you have selected. Hopefully by now you have studied the installation instructions and looked over all of the details that apply to your particular roof. Do not get in a hurry, remember it is easier and less expensive to measure twice and cut once. If there is a section of the installation instructions that you do not understand consult your roofing supplier and ask for advice and additional resources. Many times a simple detailed drawing is all that you will need to understand a particular part of the installation. Don’t be afraid to ask questions, when it comes to do-it-yourself projects there is no such thing as a stupid question.

How To Save Money On Movie Rentals With Netflix Streaming

If you have a network DVD player or Blu-Ray Player with Netflix support, there are some tips to saving more money on movies using Netflix. Otherwise, you can consider buy a cheap $70 Roku Netflix streaming player. We show you a review on the cheapest Roku Netflix streaming players at the end of this article.

If you enjoy watching many movies every month, you can actually save some money with a Netflix internet TV subscription plan. Netflix is a very popular online movie DVD rental service that allows you to choose which movies you want to watch and have the DVDs shipped to your house directly. They come with postage prepaid envelopes for you to return the movie discs when you are done.

If you have never tried Netflix before, you can get a free trial for the first 30 days. Netflix Mod apk This allows you to test out the Netflix movie rental service and find out if it is for you or not. Choose the most suitable Netflix plan for yourself. Currently Netflix provides plans with 1 or 2 DVD or Blu-Ray disc(s) at a time. This means that you can get 1 or 2 movies mailed to your home each time. If you watch them quickly, you can easily get 4 to 6 cycles of new movie entertainment per month.

Forget about renting DVDs from Blockbuster or other rental companies. There are no costly late fees or restocking fees with Netflix. You can choose to return the movies anytime you like, or take your own sweet time to watch them again and again. However, you will only be able to receive new DVD or Blu-Ray movie discs after you have returned the ones you borrowed.

If you already have a cable TV or satellite TV plan, compare the prices you are paying now for premium movie and sports channels. The latest blockbuster movie contents you can get at any local rental store are also available for instant streaming at Netflix, while most premium movie channels actually show titles that have already been released more than 3 months ago.

The best way to save money on watching movies is to use Netflix internet movie streaming. There are more than 2000 titles available for unlimited downloads for watching on your computer or a Netflix ready device. Internet movie streaming is already included with any Netflix DVD rental plans or can be subscribed as a standalone plan for $7.99 each month.

CBD Gummies For Pain-Is This The Best Over The Counter Pain Solution

What are CBD Gummy bears? According to the University of California-Davis Medical Center, CBD is a highly effective anti-inflammatory compound found in the body.

It is responsible for the “pain-killing” effect of aspirin, but without the harmful side effects. The compound is taken from plant sources, including the leaves, stems, bark, flowers, and fruits of the palm tree.

The benefits of CBD are due to its powerful ability to block the release of inflammatory compounds and nerve impulses that cause pain and inflammation.

What are CBD Gummy bears? CBD Gummies offers the same health benefits and compliance to strict standards of quality found in other leading brands.

They are highly potent, with up to 50mg of high-potency CBD per serving, and are non-genic and free from genetically modified organisms.

Unlike pharmaceutical drugs, cbd shop berlin CBD doesn’t cause a “kick in the pants,” but rather has a relaxing effect that settles the stomach and provides a feeling of well-being.

A pre-prepared CBD gummy bear is an easy, convenient way to indulge in the health benefits of CBD while feeling secure in the knowledge that your body is getting the essential dose of fatty acids, protein, and fiber it needs to function normally.

How do they work? In clinical trials, patients who took an average dosage of an average CBD dosage reported improvement in mood and general well being.

Researchers found that patients who took three to six of CBD each day for four months experienced a reduction in joint swelling, muscle spasms, stiffness, and pain.

A long-term follow up revealed that participants achieved similar improvements in mood, energy, and bowel function as those who did not use CBD.

Studies have shown that patients who use the CBD to relieve pain report a decrease in depression, an increase in energy, and better sleep. One group of University students completed a five-week trial using CBD to relieve both pain and depression.

At the end, researchers found that participants who used CBD had more energy than those who did not receive the treatment. When comparing groups, researchers found that there was no significant difference in mood or depression levels.

However, the researchers noted that mood levels tended to be lower in the CBD group than in the placebo group. The University researchers believe that CBD gummy bears may help alleviate anxiety and chronic pain by providing an alternative pain relief source.

Why are these the best gummies for pain? The University of Nairobi (UON) researchers believe that CBD works because it improves circulation to the brain.

When you’re feeling stressed, your body releases a large amount of acetycholine. Acetycholine is an amino acid that is present in the human brain and spinal cord.

This neurotransmitter acts as a chemical link between the nervous system. When acetycholine is released, it causes your mind and muscles to feel good.

So how do you get to sleep when you don’t feel like it? Most people take some form of medication, such as prescription sleep aids or prescription strength sedatives, to calm their nerves.

People also resort to over-the-counter (OTC) supplements to relieve their symptoms of pain and anxiety. However, these OTC products typically only mask the problem, rather than treating it. What the best gummies for pain can do is treat chronic pain and improve sleep.

Other studies have shown that CBD gummies for pain relief not only improve sleep and mood, but also reduce the anxiety that people experience during the day.

These gummies contain different concentrations of CBD, but all work by reducing inflammation throughout the body. Scientific research has shown that the anti-inflammatory effect of CBD is caused by the body’s ability to purge waste. The more waste a person produces, the more inflammation they experience.

Some of the best gummies for pain and anxiety include: cashew nuts, hemp seeds, and capsaicin. Hemp seeds and capsaicin are both derived from chili peppers.

Capsaicin is found in chili peppers and is believed to be an anti-inflammatory. In addition to gummy bears and capsules, there are other natural ways to reduce stress and anxiety, including: yoga, meditation, deep breathing, aromatherapy, and massage.

Best Movie Apps for iPad

Not too long ago, the mobile phone was simply a portable device you used to make calls and receive calls. You also used your mobile phone to send and receive text messages. You were proud to use it because you thought it was the final word in technology and convenience. In those days, there were no smart phones and there were no iPads. Everybody had mobile phones which can be considered outdated by today’s standards.

These days, it is an entirely different ball game. Today’s iPads are complex devices and they can be used in many ways. For most modern people in the world today, the iPad has become a primary computer. It can be used to play music and download audio files. Your iPad can also be used to watch movies and download movies.

If you are like me, you may want to know the thoptv download for pc for iPad because this is the best part of being an iPad user.

Free apps you can download and use

One great thing about the internet is that there are many free products for you online. In the past, I wondered why some people will go the extra mile and create wonderful products and give them away to internet users. After a while, I stopped wondering and decided to download and enjoy the free products which abound online.

Now, I cannot keep my knowledge to myself and this is why I have decided to share my knowledge of great movie apps for iPad with you.

The rave of the moments is crackle. This is one great option because you do not have to pay a penny to use it. All you have to do is download it from the site for free and you can watch any movie you like. Crackle will give you AirPlay support and HQ Videos. You also have genres so you can pick the movies you want to watch with this wonderful device. I have used crackle myself so I know it is a very good option for people who want to watch movies on their iPads without having to shell out a monthly or annual subscription fee.

In case you are not happy with crackle, you can simply try out the SnagFilms option. Like crackle, the beauty of SnagFilms is that there is no fee and there is no subscription. This is not to say that you cannot get very good service here. Sometimes, the best things in life are the ones you do not pay to get. SnagFilms has a collection of over 3000 movies. All you have to do is choose the movies you love and watch them on your iPad.

The Video Time Machine is one movie app that is guaranteed to put a smile on your face. This app is rather unusual because it works in a different way. It is basically a showcase of videos from way back in 1860 to the current year. You can capture some amazing moments and amazing events from the past on video with this app. If you are the kind of person who loves history, you may get addicted to this site. I know this because I have used this app and I became hooked to some movies from the past that transported me back to my much younger days.

Video apps you have to pay to use

Now, I have to warn you. Some people do not like to use anything that is free. There are people out there who believe that if it is free, it cannot be good. Of course, you and I know that this is not true but then we live in a democratic world. People who reject some of the best movie apps because they happen to be free can pay for the ones they want to use.

One of the most popular apps out there is Netflix. All you have to do is subscribe and you can watch movies and TV from practically any location. Netflix offers you great streaming but this is not what the site is all about. The icing on the cake is that Netflix constantly updates its movie library. You can watch current movies and you can watch old ones. You can also watch TV shows on your iPad. Just pay for Netflix service and you will get value for money.

Hulu is considered one of the best deal out there for people who love to watch TV programmes on their iPads. Like Netflix, Hulu has great streaming and very good resolution. You pay and you get great service. One advantage of using Hulu is that you are not interrupted by ads when you are watching your favorite movies and TV programmes on your iPad.

5 Ways to Use Videos for More Engagement on Instagram

In the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. offer a lot of opportunities for brands to showcase their products. These platforms are free to use and you can directly interact with a larger audience at once. You don’t need to invest a lot of money in building a marketing strategy that includes social media videos. No matter whether you have a small or a large business, it’s time that you take social media marketing seriously.

Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled in the last three years. Moreover, Facebook live videos receive 10 times more comments that a regular video. Instagram Mod apk All these statistics show that video content is in demand on social media networks. This is because millennials connect more to videos on social media. Web Marketing Video Council has found that more than 60 percent of brands are using social media videos actively for promotions. Thus, it is highly likely that your competitors are also leveraging the power of social media video to expand their customer base.

Instagram is a very powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. As per their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media platforms. So, Instagram should be your first choice in showcasing your brand’s product and services. In this article, we will take you through some ways to use Instagram videos for engaging more audience.

Short Commercials

Create short, valuable videos that represent your brand. You can showcase your product in an artistic way through these videos. The commercial can be inspirational, funny, or emotional. Instagram currently allows you to share a 60 second video on your timeline. With such short videos, it is easy to grab the attention of the target audience. Also, short videos are best to share crisp information about your products. You can share the commercial in Instagram stories, IGTV or in the Instagram timeline.

Product details

Showcase your product’s specifications or a ‘product in action’ video to demonstrate its capability. Focus only on important features to keep the viewers engaged. Keep the video more informative and less descriptive. Attention to detail is the key to creating a cool and sexy video. You can put the product video in your brand’s Instagram page’s timeline for the audience to see anytime. Creating such spontaneous videos attracts a lot of attention.

Do it yourself videos

An effective way to use Instagram videos is to create instructional content. ‘Do it yourself’ or ‘how to’ videos share your products working. This helps the users to understand the product’s usage. You can also create troubleshooting videos related to any problem that your customer might face. To the point videos are liked by the target audience as they get relevant information within a short span of time. By sharing such videos from time to time you can build a relationship with your existing customers.

Behind the scenes video

Customers have become picky in choosing a product, hence it is important to establish a connection with them. You can create behind the scenes videos that take them through trivia related to your product. You can even conduct quick learning sessions about tips and tricks related to your product usage. The fast forward video that Sheryl Cole has shared about her work will give some idea. You just have to be creative and smart in capturing the right moments for your Instagram video